The Android One project which is creating lot of hype with its X-factor of producing low budget phones which costs around 100$, is planned to release it primary phones in the month of October this year.
By the time of its arrival, Google will be spending around Rs 100 crore for the advertising for this initiative.
Micromax, Karbonn and Spice have been officially roped under this project for Android One smartphones, Celkon and Intex is also said to join in coming days. Micromax will be unveiling the first phone under this project.
Can this project turn the markets down?.